CKBA Board Members


Sung Van


Principal, Latitude Agency

Sung Van is the Principal and Creative Director of Latitude Vancouver, and has over 20 years of experience in marketing, communications, and branding.

With affiliated offices in London, Dubai and Singapore, Latitude has worked with Korean clients in developing their brand strategies for the international market. In BC, Latitude Vancouver provides branding, marketing and communication services for the public and private sectors.

Sung has served on the Board of Vancouver Community College and is currently the president of the Canada/Korea Business Association. Sung is also a member of the Advisory Council at OMNI – a multilingual and multicultural television broadcaster owned by Rogers Communications.

Sung has a Bachelor of Fine Arts from the University of Victoria and a diploma in Marketing Management from BCIT.


Richard Hall


Genesis Curtainwall Systems Inc.

Richard Hall is a graduate of the University of British Columbia with a Bachelor of Applied Science in Geotechnical Engineering. He has twenty years of experience in the mining and civil construction industry. Nine Years as a geotechnical engineer providing consulting services to the mining industry and civil construction industry.  Eleven years in the procurement and supply of custom construction and manufacturing materials from Asia to America. Primary products are architectural; aluminum, aluminum composite panel, specialty glass, steel, stainless steel, and piping. His main specialty is consolidating multiple suppliers and trades to produce fully fabricated and assembled material ready for installation on buildings. Richard is a member of the Association of Professional Engineers British Columbia.  He has also been a Director of the Canada Korea Business Association since 2007.


John Cha

John Cha


John Cha is a senior business development and marketing manager of KOTRA(Korea Trade and Investment Promotion Agency) Vancouver.

John’s focus is to develop and maintain business with goal of positioning Korea as the business and economic hub and assists interested parties in Canada to do business with Korea. He is also responsible for implementing trade activities between Korea and Canada, generate transactions, and helps Korean SMEs to acquire new business in Canada.

Previously, John gained an extensive background within e-commerce, marketing, international branding and distribution business in consumer electronics industry by working with multinational retailers. He spent over 10 years in international trade and his experience has given a comprehensive understanding of the global supply chain and product cycle.

John holds Economics Bachelor of Arts from Simon Fraser University, and Commerce and Business Administration Diploma from Douglas College.


Will Hoyle

William Hoyle

Acting Director, East Asia, Ministry of Jobs, Trade and Technology

William started his career in government more than eleven years ago. He has held progressively senior positions in Global Affairs Canada, New Zealand Trade and Enterprise and most recently the Ministry of Jobs, Trade and Technology in the Province of British Columbia. Throughout this time, William has worked primarily with companies to assist their international business development by providing tailored advice and guidance and organizing tradeshow participation and trade missions.

William currently serves as Director, East Asia responsible for overseeing British Columbia’s trade and investment offices in China, Japan, Korea and Hong Kong.



John C.H. Kim

Partner, Norton Rose Fulbright

John Kim is a partner in the firm’s business group. He specializes in corporate and investment structuring, commercial transactions and M&A work. He is also experienced in real estate transactions.

John assists major Korean and Japanese businesses to invest and establish operations overseas. He also assists major Canadian companies and organizations in their dealings with Korean and Japanese counterparts.

Prior to joining the firm, John worked at Hyundai Securities in Seoul, Korea. John worked on large-scale investments, acquisitions and financing transactions involving global financial institutions, large Korean conglomerates and major players in the energy, technology and mining industries.

John was seconded to the Japanese law firm of Anderson Mori & Tomotsune (Tokyo) in 2007. He advised on cross-border M&A and real estate transactions for investment funds and various clients in the financial services sector, including commercial and investment banks.

John also teaches at the University of British Columbia School of Law. His popular course on Korean law and economy provides an overview of modern Korean history, law, politics and economy, as well as candid insights into Korea’s corporations, business culture and practices using recent and real-world examples.

John’s international experience and global network of contacts has provided him with a worldly business perspective and intuition. As a result, his clients and partners benefit from carefully considered advice in relation to the global marketplace.

John is regularly consulted by companies and governments on matters relating to cross border business, trade and energy strategy.


Jae Yeon Lim

Jae-Yeon Lim

Associate Lawyer, Fasken Martineau DuMoulin LLP

Jae-Yeon Lim (“Jae”) is a corporate immigration lawyer at Fasken Martineau DuMoulin LLP in Vancouver. She practices exclusively in Canadian immigration law and represents employers from diverse industries as well as individuals and families seeking temporary and permanent relocation to Canada.

In recognition of her expertise in Canadian immigration law, Jae was appointed to the Korea Trade-Investment Promotion Agency’s Global Advisory Committee. Jae teaches immigration law at the University of British Columbia’s Extended Learning’s Immigration Law Program, and serves as an elected member-at-large of the Canadian Bar Association (CBA)’s National Immigration Section Executive. Jae previously served the Board of Directors of Korean Canadian Cultural Association in Toronto, Ontario.

Jae holds a Bachelor of Civil Law and a Bachelor of Laws (Common Law) from McGill and a Bachelor’s degree (Hons) in French literature and language specialist program and a minor in political science from the University of Toronto. Jae is fluent in French, English and Korean.


Paul McGavin

President, Equinox Marine Inc; President, Equinox Seating Solutions Inc.

Equinox Marine Inc. is an international shipping company actively engaged with worldwide shipping & cargo brokering.

In addition to handling many types of vessels and cargoes, both Dry & Tanker, the firm serves their clients in all phases of transportation.
With affiliate offices in Korea, Singapore, Germany and Belgium clients are well served with proven expertise.

Equinox Seating Solutions Inc. represents the interests of Hosoo Company of Daegu, Korea ~ a manufacturer of stadium seating equipment with their full line of products being distributed worldwide.

Paul A. McGavin has maintained a long career with the development of two-way trade between Canada and Korea and has been serving in this capacity since 1970.


Ella Kwak

Manager, KPMG LLP

Ella is a manager in the Assurance practice of KPMG LLP. She has built experience providing a wide range of assurance and advisory services to private and public companies at all stages of development from junior to multi-national companies. Her practices are with a focus on the technology industry including software-as-a-service, mobile games, satellite, imaging and biotechnology companies. Ella also has focused on mentoring and coaching engagement teams she leads and manages, and maintained the production of high-quality audit deliverables. These experiences have allowed her to be viewed as a reliable and professional source of advice.

She holds a Bachelor of Education from Korea University (고려대) and Diploma in Accounting from University of British Columbia (UBC). She is also a Chartered Professional Accountant in BC.